Don’t let the holidays take your attention away from business marketing. Carve out a little time to finish the year strong! When it comes to promotion, thinking outside the box and embracing creativity can help you stand out from the competition. If you’re looking for fun and unconventional ways to market your business, here are three ideas to consider.
Host an Event: Excite potential customers by hosting a pop-up event in a unique location. It could be a mini fashion show in a park, a cooking demonstration in a local market, or even a live music performance on a rooftop. By creating a memorable experience that interests your target market, you can generate buzz and attract new customers who may have never discovered your business otherwise.
Give Away Something Cool: Everybody loves a chance to win something for free! Hosting a giveaway can create buzz around your brand and attract new customers. You can run a giveaway on social media if you’re looking to engage more people there. Alternatively, use your email list to spread the word about your giveaway, and send people to your website to enter. Make sure your prize appeals to your audience, and you’re sure to see some impact. Enlisting someone with influence in your market can give it even more impact.
Create Engaging Video Content: Video is a powerful marketing tool that grabs attention and leaves a lasting impression. Consider creating fun and engaging videos that showcase your products or services. You can make tutorials, behind-the-scenes footage, or even humorous skits related to your industry. Share these videos on your website and social media platforms to drive engagement and increase brand awareness. Don’t want to produce videos yourself? Give my friend Peter a call at Reefcombers Studios.
Remember, having fun with your marketing strategies can make your brand more relatable. By incorporating these fun and creative approaches, you can effectively market your business while also enjoying the process. So, step out of your comfort zone and get creative with your marketing strategies. Your business will thank you for it!
Speaking of marketing, are you due for a new headshot? I’d love to help you with that. Give me a call at 206-724-2177 to get scheduled.