What is Personal Branding Photography?
Personal Branding Photography, also known as PBP, is a type of business photography. When people think of business photography, they may first think of professional headshots of people wearing suits. Instead, PBP is when you use photos to represent the branding of your business. This does not mean that it cannot be professional headshots of people in suits, though. If that is the brand of your business, then that would count as personal branding photography or PBP!
Some people like to think of personal brands as the same as a reputation. This is because it is how people talk about your business when you are not around. The more the word spreads around about your brand, the better chance you have at not blending in with the rest of the pack in your industry. Personal branding with a unique look allows you to stick out in any monotonous industry, thus allowing memorable experiences for customers. It will enable you to represent yourself on multiple platforms and to multiple types of audiences. It is crucial to start looking into a personal branding photography session if you need this breakthrough for your company.
These brand photos will be some of the first things possible shoppers will see when searching for your business online. With many visual learners, it is crucial to make a memorable or catchy first impression in your marketing and branding. As we all know, most people will judge a book by its cover, so it is vital to make those first views count for more when they see your brand. If a first impression is not positive for someone, it makes it very unlikely for them to remember you or your business brand for the future, thus losing you a potential customer.
One of the easiest and most significant personal branding steps is to have your customers get to know you! You can do this by branding your business around your likelihood and personality by including your smiling face more often in photos. People are much more likely to remember a smiling face than text because it is more natural. When you recall images with faces, you recreate the emotional reaction associated with that face, thus making it a more memorable experience! Having someone’s personality and likelihood associated with your business makes it much more notable.
A personal branding session includes multiple outfit changes, multiple backgrounds, and different poses that work out for you. You will have various photos based on what a professional photographer decides your personal brand should look like. From there, you can decide on the direction you want to take the personal branding of your business.